As a creative content professional, I love designing aha moments. 
A complex idea becomes simple. Words and images work together to spark insight. ​A compelling story captures the attention with emotion, humor, or surprise.

Content Development

As a writer, I focus relentlessly on the goals of the experience and relish the opportunity to be creative within constraints.

• UX / UI content 
• Video / interactive scripts and storyboards
• Educational content
• Marketing copy
• Blog articles

Content Strategy

​As a strategist, I make aha moments happen for organizations by designing frameworks and systems that maximize the value of content.

• Content frameworks
• Content management templates and taxonomies
• Content audits
• Voice and tone guidelines​
• Metrics and evaluation rubrics
• Instructional design / Curriculum design

I have a content strategy approach that's rooted in a background in learning design: structuring information and narrative in order to develop skills and shift mindsets. So I'm drawn to projects with a mission to inspire positive change through learning and storytelling.